Summary- People
get influenced by the Brand name and the reputation of the Brand name companies.
Irrespective of the low prices of the generic drugs they still prefer Branded
drugs.
Brand name drugs are always the first choice of most people.
A lot of drug manufacturing companies supply bulk drug merchandisers in China, Turkey, USA, UK.
Most people have become very much aware and concerned about
the factors related to health. Nobody wants to take risk just to save a small
amount of money. Usually people have more faith on the drugs of Branded
companies. Branded drugs are more expensive in comparison to generic drugs yet
people like to pay more amounts for that and don’t want to try generic drugs.
There can be a lot of psychological reasons behind that. Let’s have a look on
some common reasons-
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Sensitivity
toward the medicine- Some patients are very sensitive, even a small
variation in the active or non-active ingredients becomes unbearable for them.
Their body can be allergic to the components of the generic version of the medicine
so they can’t replace Branded medicine with generic drugs.
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Reliability
on Brand name- Before introducing a branded drug in the market, production
companies have to do proper research and testing of the drug. Only after passing
several quality tests and approval from the FDA, the drugs can be made available
for the customers. So people trust the Brand name companies the most, by
looking at their past records and reputation and for the quality of the drugs.
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Doctor’s
preferences- Most of the doctors like to recommend branded drugs to their
patients. There are several reasons behind this such as they do not wish to
take risk of ineffectiveness of generic medicines. They usually trust a
particular Brand since they have been prescribing them for a long time.
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Availability-
Branded drugs are easily available everywhere in the world. You can buy Branded
medicines from bulk drug merchandiser in
China, Turkey, USA, UK and many other countries. A lot of companies
research and produce various types of prescription and OTC Branded drugs which
are available through these bulk drug
merchandisers in China, Turkey, USA, UK
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Deficiency
of generic version- In some cases Brand name drugs are more appropriate as
there is no generic version available for some medicines, so the patients hare not
left with any alternative but to choose the Branded drugs.
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Lack of
knowledge - There are a number of people who do not have sufficient
knowledge about the benefits of generic medicines. They think that generic
drugs are inferior to the Branded medicines. They fear that consuming generic
drugs may put their health at risk. However, this fear is absolutely wrong,
generic medicines are equally effective and safe as Branded medicines.
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Psychological
factors - There is another factor behind the popularity of Branded drugs. Many
people think that high prices means good quality. People believe that expensive
drugs are more effective and valuable than low-priced drugs. However, this is
only a psychological factor and price does not affect the working mechanism of
drugs. Branded medicines are expensive, since the cost of research, testing, marketing
and advertising etc. has to be covered.